Coca-Cola HBC to launch Costa Coffee in 10 markets in 2020

Coca-Cola Hellenic Bottling Company (HBC), one of the largest Coca-Cola bottlers in the world, plans to launch Costa Java in at least 10 of its 28 markets next year, including Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland. This volition address a broad range of consumer and customer needs across multiple channels and occasions, in line with Coca-Cola HBC'southward leading 24/7 beverage partner vision.

Coca-Cola HBC is a strategic partner of the Coca-Cola visitor. It has a broad geographic footprint with operations in 28 countries serving a population of more than 600 meg (threescore crore) people. The company offers a diverse range of primarily non-alcoholic prepare-to-drink beverages in the sparkling, juice, water, sport, free energy, tea and java categories.

Sharing his views on calculation Costa Coffe to the visitor's portfolio, Zoran Bogdanovic, chief executive officeholder, Coca-Cola HBC said, "This is fantastic news that will build 18-carat value for our customers and for us. A brand as stiff every bit Costa Java in our portfolio will permit u.s. to capture more consumer occasions, to partner even more closely with our customers across all channels and strengthen our power to address every drinking moment throughout the day. Our well-established infrastructure, processes and capabilities around java means that we will hit the basis running with this exciting opportunity."

Coffee is ane of the most lucrative and fast-growing revenue and profit pools inside commercial beverages. Information technology is a multi-billion-dollar category across Coca-Cola HBC'south 28 markets and is forecast to grow iv% annually.

The Coca-Cola company acquired Costa Java in Jan 2019, and has accelerated the concern focusing on expanding in vending and set-to-drink products. Costa Java is one of the leading coffee companies in the United Kingdom, with a potent presence in Europe, Asia Pacific, the Centre East and Africa.

"We're thrilled to partner with Coca-Cola HBC to bring our great java to more consumers," said Jennifer Mann, president of Global Ventures for The Coca-Cola Company. "This new understanding is some other example of how Costa Java is helping Coca-Cola become a total beverage company."

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